LinkedIn Ads for when the decision-maker is a job title
The click is expensive and there is no way round that. So everything rides on qualification: talking to few people, but the right ones inside the right companies.
Buying demand
What is included
- Targeting by job title, sector, size and seniority
- Technical content written for decision-makers, not for passers-by
- Native forms with qualification built in
- Message sequences for priority accounts
- Connection to the sales process the company already has
Who it makes sense for
This channel is not for everyone
If your case is not here, we say so in the diagnosis — and propose whatever does make sense.
Industry and services selling to companies
Long decision cycles with several people involved
High-value offers where a few leads are enough
Not sure? The diagnosis answers in under a minute.
Frequently asked questions
What people ask us about LinkedIn Ads
Because you are paying for access to a heavily filtered audience. A LinkedIn lead costs several times more, but if your client is worth thousands of euros a year, the maths works out differently.
Yes. You can filter by headcount, sector, geography and job function — and that is precisely what justifies the price of the channel.
Without content that demonstrates competence, a LinkedIn ad is asking without having given anything. The best results come from those who publish regularly.
Want to know whether LinkedIn Ads is the right channel?
Three questions and we show you where it would make sense to start — even if the answer is a different channel.