Campaigns, content and SEO with measurement switched on from day one. Without it, a report is nothing more than a well-formatted opinion.
Where the money goes
Campaigns without measurement. With no conversions set up, nobody knows which ad brought which customer — and you optimise blind.
Traffic landing on a site that does not convert. You pay for the click twice: once to the platform, once in the sale that never happens.
Budget spread across every channel. Being everywhere with a little rarely beats being properly present in one place.
Vanity reports. Reach and impressions fill PDFs. What pays the bills is enquiries and sales.
What we do
Nobody needs all six. In the diagnosis we set out where to start and what can wait.
01 — Paid traffic
Showing up at the exact moment someone searches for what you sell. It is the most direct intent channel there is: the customer is already looking, you just have to be there before the competition.
02 — Paid traffic
Facebook and Instagram are there to create demand where it does not exist yet. You work by interest and behaviour, with creative doing the pulling before there is any intent.
03 — B2B acquisition
When the decision-maker is a job title and not a consumer profile. The click is expensive, so everything rides on qualification: talking to few people, but the right ones.
04 — Organic growth
The channel that does not switch off when you cut the budget. It is built over months, not weeks, but the traffic it brings stops being paid for click by click.
05 — Brand and content
A constant presence so the brand exists between campaigns. It is not posting for the sake of it: it feeds remarketing, gives social proof and keeps the company in the mind of people who are not ready to buy yet.
06 — Measurement
The layer that holds up all the others. Without knowing where each enquiry comes from and what happens after the form, optimising is guessing with extra steps.
How we measure
They are not pretty charts to fill a PDF. They are the six indicators that say whether the investment is paying back — and what to do when it is not.
Monthly report · what you receive
CPL
What each person who raises their hand costs. It is the indicator that says whether the channel is viable.
ROAS
How much came in for every euro spent on ads. It only exists when revenue is wired into the measurement.
CAC
What it costs to win a customer, not just a lead. This is where you see whether the business closes.
CR
How many of the people who arrive go further. When it drops, the problem is usually the site, not the ad.
CTR
Whether the message interests the people seeing it. Low early on means the wrong creative or the wrong audience.
SOURCE
Which campaign each enquiry came from. Without this, the rest of the numbers cannot be used.
How we work
At the end of each phase you are left holding something — not just a meeting telling you everything is fine.
Phase 01
We look at what is already running, what is measured and where the budget is leaking today.
Account diagnosis
Phase 02
Channels, budget, messages and the targets we will chase, in writing.
Plan with targets
Phase 03
Measurement switched on first, campaigns after. Never the other way round.
Campaigns live
Phase 04
We cut what does not pay back and reinforce what does, every month.
Report with a reading
Frequently asked questions
It depends on the channel and the market. On Google Ads, very small budgets do not gather enough data for the algorithm to learn, and the result is money spent with no conclusions. In the diagnosis we tell you what the sensible minimum is for your sector — and if it makes no sense at all, we say that too.
In paid traffic there are signals in the first few weeks, but that period is mostly for gathering data and cutting what does not work. SEO runs to another rhythm: it is a matter of months. Promising immediate organic results is a sign that someone is selling what they cannot deliver.
The client, always. Google Ads, Meta and Analytics accounts are created in the company's name and access is yours from the start. If one day we stop working together, you take the whole history with you — you are nobody's hostage.
We ask for an initial commitment of a few months, not as a trap but because below that there is no time to gather data, optimise and show a result. Once that period is over, whoever wants to carry on carries on.
No. What you pay the platforms is yours and comes straight from your card or account — we never sit in the middle of that money. COSMOS fees are separate and cover strategy, production, management and reporting.
Yes, and it is usually the best starting point. We begin with an audit of what already exists: campaign structure, measurement, keywords burning budget without converting. Often the first gain comes from cutting, not adding.
Smart diagnosis
It is not a contact form under another name: every answer changes the next question — and it asks for no details at all to start.
What would you like to improve in your business?
By when do you need this working?
Bringing in demand is half the job. The other half is the website, the shop or the system that receives it — and that is with us too.
